Meta is following in Twitter’s footsteps and adding a paid verification option for Facebook and Instagram.  It’s called “Meta Verified” and will cost between $12 and $15 a month.  Instead of a blue checkmark, you get a blue badge.  It’s supposed to prevent people from impersonating you.

  Elon Musk did this a few months ago, and everyone piled on.  But it looks like at least one person liked the idea . . . Mark Zuckerberg.

Facebook just announced they’re adding a PAID VERIFICATION option, just like Twitter’s.  But instead of a blue checkmark, you get a blue badge.

It’s called “Meta Verified.”  They’re testing it in Australia and New Zealand this week, and plan to roll it out to more countries soon.

The web version costs $12 a month, or it’s $15 if you want it through your phone app.  That’s compared to $8 and $11 for Twitter Blue, but Zuck’s version covers you on Facebook as well as Instagram.

You have to verify your identity with a government I.D.  So just like with Twitter, it’s supposed to add more protection and keep people from impersonating you.

You also get direct access to Facebook’s customer support, which some people say is the only part worth paying for.  But Facebook thinks the verification stuff will be useful, especially for influencers and businesses. 

Mark Zuckerberg

on Sunday

Good morning and new product announcement: this week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon.

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